Website and Logo Design
Designing a logo and website to attract new clients
ATMs are a difficult product to sell as attractive and contemporary, so I went about creating a logo and website that were clean and modern with a little flare to help the client gain new customers.
Timeline
10 hours, August 2025
Company
Cheque Mate
Website and logo designer
My role
Tools used
Figma, Squarespace
Cheque Mate is a Brooklyn, NY based company supplying businesses with ATMs in order to boost cash sales and drive engagement with local stores. In a somewhat oversaturated market, Cheque Mate seeks to establish itself as a new and reliable resource for communities through communication and trust building.
Logo Design
The client was looking for a design that would be exciting but overall clean and minimal. They also specified that they were looking for a logo that used a chess piece knight as its main inspiration. After many iterations and redesigns, the final logo uses negative space to show the form of an ATM, while the general icon uses the “Etruscan horse” as the primary inspiration for the horse head and neck shape. The typeface “Marcellus” was used for visual harmony with the logo.
Website Design
The web design itself was fairly straightforward. First, I designed a wireframe in Figma, later introducing a color palette, fonts, and digital assets/imagery. I then revised and made iterations to it following talks with the client. When transferring the design over the client’s chosen website builder, SquareSpace (for easy upkeep following the handoff), adjustments had to be made to the background as the full-bleed gradient was more difficult to achieve than anticipated. This lead to making further revisions which added more character and polish to the final version.
Figma Design
Final Design, Live
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